Meaning

Very soon or a short time ago, with the direction in time supplied by context. Context matters: it can point shortly forward or shortly backward. Just now is related South African usage but may imply a less immediate future than visitors expect. Regional use: South Africa and neighbouring southern African Englishes.

Origin

South African English now-now is a direct counterpart of Afrikaans nou-nou. Reduplication gives the ordinary word now a locally specific near-future or recent-past range rather than always meaning this instant. The Dictionary of South African English has examples from 1948, though spoken use may be older.

Variants

  • Now now
  • Just now
  • I'll do it now-now

Usage Examples

  • The doctor will see you now-now, after the next patient.
  • I spoke to Themba now-now, so he cannot be far away.

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