Meaning

A disappointing event or effort that produces far less effect than expected. Do not list 'damp squid' as a standard variant; it is a common mishearing. Regional use: British English.

Origin

A squib is a small firework; if damp, it may fail to ignite properly. The figurative expression is documented in British English by 1847. 'Damp squid' is a later eggcorn rather than the historical form.

Variants

  • A bit of a damp squib
  • Prove a damp squib

Usage Examples

  • After weeks of publicity, the product launch was a damp squib attended by twelve people.
  • The promised storm proved a damp squib and left the gardens nearly dry.

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