London to a brick

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Meaning

Almost certain, or at extremely short odds compared with the alternative. Informal. On indicates that the favourite is at very short odds; context can also frame the unlikely side as London to a brick against. Regional use: Australia.

Origin

Australian examples occur in the early 20th century, especially in betting language. The unequal comparison is between all of London and one brick, expressing overwhelming odds. Race caller Ken Howard later popularised the phrase, but the printed record predates his broadcasting career; attempts to make a particular type or price of brick the sole source remain speculative.

Variants

  • It's London to a brick
  • London to a brick on
  • London to a brick against

Usage Examples

  • It is London to a brick that the creek will rise after this rain.
  • The mare was London to a brick on, and the bookmakers found few takers.

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