Jump the shark

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Meaning

To pass a peak and decline, often with a desperate or absurd twist.

Origin

From 20th-century America, tied to 'Happy Days'; a 1977 episode where Fonzie jumps a shark on skis, coined in 1985 by critic Jon Hein for a show's flop turn. It hit slang by 1990s.

Usage Examples

  • That sequel jumped the shark with the alien subplot.
  • He jumped the shark trying to rap at 60.
  • The brand jumped the shark with that ad.

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